Service terms

Effective November 8, 2026

These terms are an agreement between you (the business buying our service, "you") and Hookline Studio, operated by Nicole Ayotte in Ontario, Canada ("we" or "us"). By checking out or using our service, you agree to them.

1. The service

We create AI-generated video and image ads for your products each month. What you receive depends on your plan (Starter, Growth or Scale) as described on our website at the time you subscribe. Your first batch is delivered within 7 days of receiving your completed onboarding form and brand assets, and later batches arrive about once a month after that.

2. Billing and cancellation

• Plans are billed monthly in US dollars, in advance, through Stripe. Your subscription renews automatically each month until you cancel.
• You can cancel any time from your billing portal or by emailing us. Cancellation takes effect at the end of your current paid month, and you keep that month's deliverables.
• We don't refund partial months. If we fail to deliver a batch you paid for, we'll deliver it or refund that month.
• Promotional discounts, such as our founding-client offer, apply only for the period stated when you redeem them.
• Applicable sales taxes are added where required.
• If a payment fails, Stripe will retry it. We may pause work until the balance is paid.

3. Revisions

Each monthly batch includes one round of revisions, requested within 7 days of delivery. Revisions cover changes to scripts, hooks, captions, text and edits within the original concept. Entirely new concepts count toward the next month's batch.

4. What you provide

• Accurate information about your products, and any brand assets you want used (logos, product photos, fonts).
• You confirm you have the right to let us use everything you send us.
• You confirm that product claims you give us, or that appear on your product pages, are true and can be supported. We won't create ads that make health or medical claims you can't substantiate.

5. AI-generated content and honesty in advertising

Our ads are made with AI tools and reviewed by a person before delivery. AI presenters speak as your brand. They never pose as real customers, and we don't create fake reviews or testimonials. You are responsible for how you publish the ads, including following each ad platform's policies (for example, labeling AI-generated content where required) and advertising laws where you sell.

6. Ownership and use

• Once a month is paid in full, you own the final ads delivered for that month and may use them in any channel.
• Music, voices, stock elements and AI tools used inside the ads remain subject to their providers' licenses, which permit commercial advertising use.
• We may show delivered ads in our portfolio and marketing unless you ask us not to in writing.
• We keep ownership of our own templates, prompts, workflows and know-how.

7. No guaranteed results

We aim to make ads that perform, and share what we learn from your results, but we can't guarantee any particular sales, return on ad spend or platform approval. Ad spend is paid by you directly to the ad platforms and is not part of your plan.

8. Limitation of liability

To the fullest extent the law allows, our total liability for any claim related to the service is limited to the fees you paid us in the 3 months before the claim. We are not liable for indirect or consequential losses, such as lost profits or lost sales.

9. Ending the agreement

Either of us can end this agreement by cancelling the subscription. We may suspend or end the service if you don't pay, ask us to create misleading or unlawful ads, or seriously breach these terms.

10. Changes and governing law

We may update these terms and will email active clients at least 14 days before changes take effect. These terms are governed by the laws of Ontario and the federal laws of Canada that apply there.

Contact

Hookline Studio, 29 Caddy Ave, Sault Ste. Marie, Ontario P6A 6H6, Canada
hello@thehooklinestudio.com